Who we are
HF Chicago is a dedicated team representing Hooker Furnishings in the Chicagoland area, bringing our portfolio of brands to designers and retailers. With a strong design background, we understand that every space tells a story, and we are here to help our clients find the right pieces to bring that story to life. Whether answering questions, sourcing options, or providing product knowledge, we focus on design as the foundation of how we sell—ensuring that style, scale, and functionality align with each project’s unique vision.
More than just a resource, we are partners in the design process, committed to meeting the needs of our clients with expertise and personalized service. Through collaboration and a keen eye for aesthetics, we help designers and retailers curate spaces that are both beautiful and livable. HF Chicago is more than a sales team—we are a trusted design resource, bringing creativity and quality craftsmanship to every project.
Meet the Team:
LeAnn Roe brings a wealth of experience to HF Chicago, combining her design degree from Purdue University with an extensive background in retail as a buyer. Her career in the home furnishings industry spans nearly two decades, having represented brands since 2005. She joined Hooker Furnishings in 2018, where she continues to bring her expertise in product selection, merchandising, and industry trends to designers and retailers. Her deep understanding of both design and business allows her to guide clients in making informed, stylish choices for their spaces.
Beyond her professional life, LeAnn is a devoted mother of two and a proud grandmother to a beautiful one-year-old granddaughter. She treasures time spent with her family and her dog, Bella. When she finds time, she enjoys unwinding at the lake on weekends. Whether in work or life, she brings passion, warmth, and a keen eye for design, making her an invaluable part of the HF Chicago team.
About LeAnn
About Sherra
Sherra is a design professional with a background rooted in both interior design and the home furnishings industry. She earned her degree in Interior Design from Wayne State University and began her career as a junior designer at Bay Design Store, working in both Ann Arbor and Naples. Her expertise expanded into retail, where she gained valuable experience in a large Chicago store, starting in sales and working her way up to a role as a Merchandising and Marketing Assistant. She later transitioned into the wholesale side of the industry, representing brands such as Resource Decor and DeAurora in the Merchandise Mart.
Beyond her career, Sherra is a dedicated mom to two active kids involved in sports and balances her time between family and her passion for competitive figure skating. A lifelong skater since the age of six, she currently competes on a synchronized skating team that holds the title of second in the nation. Her commitment to both design and skating reflects her drive, creativity, and competitive spirit in all aspects of life.
